Targeting products and collections

Targeting controls which products a button appears on, and which image of each product it sits on. The modes and UI are the same as for other shop-wide elements (badges, product sets, collages). You configure targeting from the Placement tab of the button form.

The three targeting modes

Specific products

The button appears only on a hand-picked list of products.

What you do:

1. Choose Specific products in the Target products card.
2. Use the product picker to select the products.
3. Drag products in the list to reorder them.

Specific product image

The button appears only on one exact image of one product.

What you do:

1. Choose Specific product image.
2. Pick the product.
3. Pick the image.

All products

The button appears on every product in your catalog by default, with optional filters.

What you do:

1. Choose All products.
2. (Optional) Add filters:
   • Products in specific collections.
   • Products with tags.
   • Products without tags.

The collection and tag filters are plan-gated under embedders_advanced_targeting.

Image placement

• Specific image positions — one or more positions in the gallery.
• All images — every image in the gallery.
• Hide — do not show in the gallery. Useful with app block placement.
• By alt text — show on images whose alt text matches a substring.

Tips

• For a "view size guide" button, target Specific product image and pick the sizing image on each relevant product.
• For a global chat or contact button, use All products plus the Hide option, then place a Button app block in your theme.
• Use Display priority in the Advanced tab when more than one button targets the same image.